Every inquiry leaves with a number. You get a qualified lead.
Estymo interviews your client, computes a budget range on YOUR pricing rules and hands a qualified lead straight to your CRM. AI drives the conversation; the math stays deterministic.
Runs in production on letsgobold.com · Claude API · Deterministic pricing engine
The problem
Your pipeline leaks between the inquiry and the quote
Forms collect emails, not budgets
A contact form tells you someone exists. It doesn't tell you what they want to build, when, or whether they can afford it — so every reply starts from zero.
Quoting takes days; buyers decide in hours
By the time your estimate email goes out, the prospect has already talked numbers with someone faster. Speed to a credible range wins deals.
Sales time burns on unqualified leads
Your best people spend their week scoping projects that were never going to fit the budget — instead of closing the ones that would.
How it works
Conversation in, qualified lead out
Conversation
The client answers a few concrete questions about the product, scope and timeline — instead of filling in a form nobody reads anyway.
Rules, not guessing
The engine computes the range on YOUR pricing rules — editable in the admin panel, no developer needed. AI drives the conversation; the math stays deterministic.
A lead with context
The client gets the range; you get the full conversation transcript, the numbers and the lead qualification. Via webhook to your CRM or as a CSV export.
Features
What's inside
Everything we learned estimating our own projects — packaged into a product.
Lead qualification
Estymo assesses inquiry maturity during the conversation: budget, decision power, timeline. Your CRM receives a lead with context, not just an e-mail address.
RuleBoard — your pricing rules
The ranges are computed from rules you define and edit in the panel: multipliers, thresholds, dependencies between answers. Changing your pricing doesn't require a deploy.
Webhook + CSV
Every lead ships as an HMAC-signed webhook to your CRM or automation — and a full CSV export is always one click away.
Multi-currency
PLN, EUR and USD with automatically refreshed FX rates. The client sees the budget in their currency; you maintain pricing in one.
Proof
The estimator in the corner of letsgobold.com? That's Estymo.
Live, in production, pricing real projects. We built Estymo to quote our own work — then packaged it so it can quote yours.
Launch pricing
Two plans, zero surprises
- AI estimator widget on one domain
- RuleBoard — your own pricing rules
- Lead qualification with full transcripts
- CSV export of every lead
- Multi-currency with auto-refreshed FX
- Everything in Starter
- Multiple brands and domains
- Per-brand pricing rules and currencies
- HMAC-signed webhooks to your CRM stack
- Priority support from the team that runs it
Launching when it's ready — no early-access sales.
FAQ
Questions & answers
How is Estymo different from a pricing form?
A form collects answers; Estymo runs a conversation — it follows up, clarifies and computes the range immediately, on your rules. The client leaves with a number, you leave with a qualified lead.
Does the AI make up prices?
No. The AI drives the conversation and structures the answers, but the range is computed by a deterministic rule engine you define. Same conversation = same estimate.
How do I receive leads?
Via an HMAC-signed webhook to your CRM or any automation — and independently as a CSV export from the panel.
Is it really running in production?
Yes — Estymo prices real projects on letsgobold.com today. The SaaS version, with your rules and your brand on your site, is what launches at estymo.io.
Put a number on every inquiry
Give every prospect a credible budget range in minutes — and give your sales team leads worth their time.
Book a demo